New FUTURUM Quality Gear ambassador
The Dutch cycling wear brand FUTURUM Quality Gear has found a new brand ambassador in Stijn Devolder. Just like Maarten Tjallingii and the pro cyclists of Leopard Pro Cycling, Devolder will be wearing the high-end clothing as well as sharing expertise.
By starting a collaboration with the two-time winner of the Tour of Flanders, the international ambitions are once again underlined. At the moment, FUTURUM Quality Gear is already the fastest growing cycling wear brand in the Benelux and the collaboration with (ex-) professional cyclists ensures that the PROFORMANCE and 4 SEASONS collections continue to meet the high demands set by cyclists at the highest level.
Stijn Devolder has paid a lot of attention to details during his career as he knows those details can make the difference between winning and losing. In doing so, he shares the vision of FUTURUM Quality Gear.
"In the eighteen years that I have been a professional cyclist, I have repeatedly come across opponents who were not inferior to me in terms of level. By searching for details each time, I have succeeded in celebrating many successes. It's great to see that FUTURUM Quality Gear is also very successful thanks to this well thought-out way of working. With my expertise I hope to take the already high-end clothing to an even higher level," says Stijn Devolder.
Before a FUTURUM Quality Gear product comes onto the market, a lengthy process of product development precedes it. Ambassadors such as Maarten Tjallingii and Stijn Devolder play an important role in this process with their many years of experience as professionals. In addition to the high quality requirements, FUTURUM Quality Gear sets even stricter sustainability criteria. The brand, with Apeldoorn in The Netherlands as its home base, has already taken many initiatives in this respect, including producing close to home, omitting plastic in packaging and using high-quality merino wool.
"We want the highest achievable and therefore, together with our ambassadors, we take the time for product development. With Maarten Tjallingii, Ilona Hoeksma, Leopard Pro Cycling and now also Stijn Devolder, we have an enormous amount of expertise from (former) professionals. This enables us to continuously guarantee the high quality and durability of our clothing. We are therefore convinced that we can become even bigger in the Benelux, in addition to the fact that many cyclists in Germany and Scandinavia already ride in FUTURUM Quality Gear," says FUTURUM Quality Gear CEO Harmen van der Meulen.